Without marketing, your business and sales can suffer. That’s because without awareness and brand recognition a small company misses out on a lot of business opportunity. Whether you want to start out or end the week thinking about marketing, dedicating one day makes it a priority. Try not to schedule any meetings or appointments on this day so you don’t get distracted from the task at hand, which is improving your marketing strategies and tactics.
Laying out an agenda is an optimal first step to employing a marketing initiative. It should include what topics you want to address as well as ideas for the future. If you include your team in these meetings, make enough copies for everyone and encourage suggestions and questions along the way.
As part of your initiative, you want goals to encourage your brand awareness. Initiatives to execute brand awareness include tactics to get your brand and company name under the nose of your market. This includes everything from billboards, to signage to t-shirts. If you issue a hefty number of t-shirts, in fact, they can act as a perfect form of free marketing. Essentially walking billboards, those wearing your t-shirts are spreading the word and stimulating brand recognition.
Marketing is another function of your small business. Having a specific day for marketing meetings keeps everyone informed and the agenda helps team members brain storm and stay on task. Appointing one person in charge of marketing is a way to go one step farther in your commitment to better marketing for your business.