Signs are crucial to brand awareness for your company. Whether it’s a stationary sign meant for the side of the road, a sign for the side of your building or a banner to use at off-site events, it should be seen as a part of marketing collateral and designed to capture attention and share information. There are 4 elements to the sign that you need to have so it can be as effective as possible.
First of all the sign should have attractive and easy to read colors. Yellow and orange grab attention better than any other color, but they can be difficult to read. Use these colors to highlight, underline or as an artistic element on the sign. Black as well as dark blue, red and purple are all good colors for text on a white background. If you want to do a black background, light gray or white can both work.
Your sign of course needs to feature your logo too. This is a key to brand awareness. You can potential customers to recognize your brand, as it should be featured on all your marketing collateral. Make sure on your sign, the logo is big enough to be read from a distance but that it doesn’t take up the whole sign. Why? You also need to have room on your sign for our next element, your contact information.
Promoting your brand is great, but having a call to action with a phone number or website address is even better and results in more leads. Decide what you want your target market to do. If you want them to call your company, provide your phone number in large bold letters. If you want them to visit your website and fill out a contact form, provide a short, easy to remember website address. If you want them to visit your storefront, make sure to have your exact location.
Having an impactful call to action is the last element you need for an effective sign. A good call to action is only a few words, but clearly communicates to the customer what you want them to do. Some examples include, Call Now, Visit Our Website or Stop In Today. These phrases make customers act instead of passing by your sign and continuing on with their day.