It’s March already, which means you’ve had two full months of creating and implementing your 2015 marketing strategy for your company. Are things going as you planned? Sometimes its tough to know what’s going right and what needs improvement. That’s why it’s crucial to evaluate your marketing efforts this month so you can celebrate success or make enhancements to get back on track.
Start by looking at what you have produced over the past two months in relation to marketing. This includes blog posts, email campaigns, Google Adwords, any type of marketing effort or collateral that is part of your strategy. Once you have a list of everything you have been doing, you can go one-by-one to record your successes, challenges and data. It’s important to write this information down so you can compare and contrast when you evaluate again in a few months.
Record how many blogs you have published, how many emails you sent along with how many were opened and how many recipients clicked the email and ended up on your website. Digital advertising can be tracked by impressions and clicks, websites should also be analyzed through monthly views and what percentage of visitors were new to the website. Other marketing efforts can be tracked by how many leads it created or even how much money it brought directly to the bottom line.
Your next step is to look for where you did the best and where you want to improve. Noting where you’re doing the best will inspire you to continue your success by doing the same thing, or even increasing this effort, through the upcoming months. On the other hand, knowing where you need to improve gives you the chance to better that marketing effort and increase its impact on the marketing strategy and company as a whole. Remember that there is always room for improvement, but identifying what is working for your company and where you are getting the most leads is what you should keep an eye out for during this evaluation process.
At the end of the process you should have a clear idea of what’s working, what isn’t, as well as action items for the following months. Reviewing your marketing strategy every few months will keep you on track and focused on your goals. It’s must easier to make good changes now than it is to let marketing run its course for a year without any evaluation and just review the results after 12 months whether good or bad. Monthly or quarterly evaluation is recommended for any marketing plan in companies small or large to help increase and ensure success.