As a small business owner, you may be overwhelmed with the number of methods available in order to market your company. From social media to television and print ads, there are so many ways to get the word out about your products and services. With so many options to choose from, you may have completely overlooked promotional products. By placing your company’s logo on a t-shirt, pen, or any other type of product, you will be able to take advantage of the following benefits.
You can think of promotional products as a fun and unique alternative to the traditional business card. While we’re not suggesting you should throw your business cards in the trash, in many ways a promotional product can be a better way to reach your customers. Instead of handing someone a piece of paper that they are likely to lose or tuck away forever, hand them a t-shirt, mug, USB drive or anything else that they are more likely to use in every day. Every time they use your branded gift, they will instantly remember your company and their interaction with you.
Giving out promotional products is also a great marketing strategy because it allows you to reach a large amount of people at a low cost. Purchasing clothing or other types of products in bulk is fairly inexpensive, and you will be able to easily give them out to many people. Whether you are hosting a company sponsored event, or just walking around town spreading the word about your business, you can easily get ahold of enough branded products for every potential customer.
Overall, handing out promotional products is a great way to increase brand recognition and establish a positive relationship with your clients. Whether they are already using your services or have yet to discover what your business is all about, start giving your customers promotional products to experience these benefits and others.