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Video will still grow in popularity and use in 2015
YouTube is the second most used search engine in the world only to Google. Companies that make videos are supplying content in another avenue that can reach customers exactly where they are. Whether they’re informational, funny or even product demonstrations customers love to be able to watch videos before making a purchase decision. But you only have about one minute to capture their attention so keep videos short, sweet and to the point.
Content remains king next year
Blogs, social media and website development are just a few ways you can utilize interesting content to promote your business. Customers are more educated than ever before and when they are looking for information, they want it to be accessible easily and online. Blog posts that cover a variety of topics should be published weekly and social media networks should be used for interaction with customers.
mSearching Popular as Ever
In 2015, more customers will use mobile devices to search for information than ever before. Right now, 50% of customers use their smartphones for social networking and surfing the Internet – this number will increase in the upcoming year. Websites that aren’t optimized for mobile will be ignored, missing out on a great opportunity to connect with customers and possibly make a sale or just start a conversation.
Perhaps most specifically, companies that have visual elements should explore Instagram. This social media network has exploded with users and is gaining more every day. Having an Instagram account is a way to connect with your audience visually instead of with text. Great photos will spark comments and even sharing, which is free promotion for your brand.
Taking advantage of these trends can be a great help to your marketing initiatives in 2015. Marketing is always changing and keeping up can be difficult, but with these tips and ideas you should be well on your way to creating an effective and profitable marketing plan for next year.