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Have a new product or service? Or maybe you’re just looking to increase awareness about your company. Either way, a marketing campaign is a great way to get the word out in an attempt to increase visibility, donations or sales depending on your market. Campaigns can include a lot of different elements but there are a few foolproof ways to market your organization without breaking the bank.
Using social media connects with people where they already are, on their favorite social media network. Create a Twitter or Facebook page for your company and start to interact with your audience. Asking questions, taking polls and sharing interesting information is a great first step in a marketing campaign. You can keep your audience updated with new products, services or special deals for only Twitter or Facebook followers.
In addition to using social media, you could also do a t-shirt giveaway at your store or at a special event. Let’s face the fact – people love free t-shirts. A great t-shirt design custom printed on brightly colored t-shirts give customers a reason to visit you as well as wear your brand around town for extra exposure. T-shirts are a great marketing tactic because they are essentially free advertisement for your company.
So you have your social media networks up and running, and your t-shirts being worn all over the city. What’s next? Sponsoring a special event for a charity is a positive way to end any great marketing campaign. Donating money to the charity, attending the event with a booth and providing information about your products and services benefits everyone involved. Attendees learn about what you have to offer (and can even receive a t-shirt!), the charity gets financial support from your company and your organization gets publicity and helps the community.
At the end of this marketing campaign your company should see increased interaction on social media, more brand awareness and potentially publicity in local newspapers. Most important however, it should see an increase in customers and revenue. These tactics are creative and achievable for any company small or large that can result is significant results.