Is your business or organization using promotional products as part of its marketing strategy? If you’re not, you may be missing out.
Promotional products can help drive customers satisfaction while encouraging a positive image of your business. People love to get free stuff and to win contests. Using promotional products as part of an overall marketing strategy provides the opportunity to make customers feel good about your company brand. This positive image of a company can easily translate into sales.
Targeted advertising is growing in popularity for good reason as businesses seek to maximize the impact from limited marketing budgets. Promotional products offer some distinct advantages over many forms of targeted advertising, however. Promotional products are often seen by a much wider audience than targeted messages. A customer wearing a branded T-shirt, for example, may display your company message and brand to thousands of people that they pass on the street, at shopping centers or on public transit – places your brand might not otherwise reach. This can make the return on investment for promotional products much higher than with targeted advertising.
Free promotional products can also be used to create excitement. Whether throwing T-shirts to the crowd during a stadium event or handing out free items during a trade show, convention or other gathering, promotional products can be used to enhance the experience of attendees and make them feel rewarded.
Promotional products also provide long-term benefits. A television ad may be viewed aired and viewed once and quickly forgotten, while a print ad may be seen once before the page is turned. Promotional products, on the other hand, are likely to be reused over a long period of time. Each use of a promotional product exposes multiple people to your brand and message.
Using promotional products as part of your marketing mix provides many benefits, both immediate and sustained. With promotional products, you invest in advertising that rewards your customers and gives you the potential to reach a much broader audience for months or even years yet to come.
Art Related Technologies offers clients the ability to have their brand, slogan or logo embroidered or screen printed on to thousands of different unique items. To learn more, take a look at our online catalog or give us a call today at 410-676-7600.