Brand marketing is an important part of awareness and action when it comes to increasing and maintaining clients for your company. At a much lower cost than traditional advertising like television commercials and radio advertisements, brand marketing can be just as effective, and even more creative.
Creating a memorable brand marketing experience for current and potential clients is a way to stand out from all your competitors. And by creating a powerful brand, you will no longer have to rely on costly traditional advertising platforms. Your brand will have loyal and happy customers that buy and convince others to buy too.
Videos are a great way to grab attention. A how-to video that involves your product or an engaging video that’s funny and relatable for customers is a good place to start. Videos can be created, filmed with a smartphone or tablet and uploaded to YouTube, all for free. A video that goes viral is worth thousands, if not millions of dollars in business and brand recognition.
Another way to get your brand and logo out to the public is on a t-shirt. Bought in bulk, t-shirts are inexpensive and a good thing to have on hand for customers. If your brand is one that people love, they’ll no doubt love wearing a shirt with your logo on it. Consider purchasing t-shirts in an unusual color or with an attention grabbing tagline for the most success.
By cross promoting, you can build your brand presence and network at the same time. Joining together with other businesses is a way for everyone to get exposure. If you own a candy store, you could partner with the local flower shop to offer packages for holidays. Upon every purchase, the customer gets exposed to two brans and enjoys two unique products that are perfect for each other, and the recipient.
Thinking outside of the box is a key element to powerful brand marketing that doesn’t break the bank. Guerilla marketing, limited edition products and hosting a free event are also some ideas that might work for you and your company. Remember that brand marketing, when done right, can bring long-term recognition and success to any type of company.