There are companies spending hundreds of thousands on marketing tactics. And then there those who let their marketing dollars work for them.If you don’t have a t-shirt with your company name and logo on it, you’re missing a great and affordable opportunity to market to your target audience.
All day long consumers interact with other people. Likewise, your employees interact with potential and current customers. If you don’t have a t-shirt with your logo and name, you are missing a lot of exposure opportunities. Think about the last time you were at the mall and how many people you passed had on shirts with logos, brands names or company slogans. Other companies are marketing themselves to you so you should be marketing your company to people as well.
In addition to brand exposure, t-shirts can also be a conversation starter, especially if you’re creative in your design and execution. Polo shirts with a logo the size of a quarter are boring. Choosing a brightly colored t-shirt with an interesting version of your logo can lead people to ask about your company. Current and potential customers will also wear a great looking t-shirt a lot more often.
T-shirts can even help your brand awareness when they aren’t being worn. Folded in a gift basket, draped over a chair, there are so many places you can stick a logo t-shirt to get exposure. Unlike pens or keychains, t-shirts provide a large canvas for a logo, company name and message. A lot of companies will even hang their t-shirts on the wall of their establishment as decorations or as a promotion if they choose to sell their logo shirts to patrons.
Branded t-shirts are also powerful because they are tangible. Emails and TV advertisings are great but they can quickly be forgotten. A shirt with your logo on it is likely to be kept and looked at way more frequently than an email that gets buried in a customer’s inbox. Not to mention, people love free things. Sure, notebooks and hand sanitizer is great but t-shirts are better. These are the kind of promotional items that are kept for months, if not years.
Utilizing t-shirts as a marketing tactic can be one of the best things you do for your company. The benefits of this type of marketing are apparent and extensive. Your logo, company name or slogan on a t-shirt can increase brand awareness and exposure along with increasing leads and sales. Dress your brand for success; all you need is a t-shirt.