T-shirts with your company logo can be a great way to increase brand exposure as well as customer loyalty and profits. Ordering shirts for your staff is one tactic of exposing customers to your brand. This works especially well for companies in which employees have direct and constant contact with customers. When customers see a team of employees all wearing the same shirt, with the same messaging, it increases the power and reach of the brand. Restaurants, day cares and fitness facilities can all benefit from this type of t-shirt promotion among other types of customer-focused organizations.
Branded t-shirts can also be used as gifts or give aways for potential and current clients. On location or at events, people love free t-shirts. You can send them to current clients as a gift along with a purchase. You can also give them away as a promotional item at trade shows or conference. They can also be utilized as a prize if you are doing any type of game activity at an event, in-store or online. The possibilities are endless when used shirts as a gift or give-away. They are also a great item to have on hand.
It’s also beneficial that in bulk, shirts can be purchased relatively cheaply in colors that match your brand or that compliment your brand. For example, a brightly colored logo and slogan can stand out perfectly against a black or dark gray t-shirt. You can have your logo imprinted on the shirts or a phrase relative to the time of year, marketing campaign or promotion. Be sure to order your t-shirts in all different sizes to accommodate a wide variety of customers, including children if they are part of your customer base.
It’s up to you and your staff whether to give away the t-shirts on an individual basis or to a large group of people all at once. Having policies behind promotional t-shirts will also help you stay in control of how many are used and how they are increasing brand awareness or sales. When it comes to sales, you could also sell your branded t-shirts. This is a popular tactic in restaurants and at tourist attractions, but it’s a great way to supplement income especially if you have a well known products or service that people would want to represent.
World famous restaurants and bars often have a small gift shop that includes t-shirts because it’s the type of item people love to buy. Having a funny phrase on the shirt or a really great graphic can make them a sales tool in addition to a promotional tool. If there’s something really special about your business, put it on a t-shirt and sell it to new and veteran loyal customers. This low cost investment can be a great way to spread the word about your company and even make some extra money.
Quality t-shirts will represent your company and what it stands for, while also including contact or location information. Having employees where your shirts can enhance the look of the team while giving t-shirts away can be a real crowd-pleaser. You can even do both of these things and sell your shirts as well. Find what works for your business and let the t-shirts do the talking.