Opening and running a small business is more than a full-time job. From operations to finances, owners and managers often forget to make time for marketing. The truth is however that without marketing, your business and sales can suffer. In fact, without awareness and brand recognition a small company misses out on a lot of business opportunity. So how do you make marketing a priority for your small business? Use these four tactics.
First of all, set aside one day a week to work on marketing facets of your business. Whether you want to start out or end the week thinking about marketing, dedicating one day makes it a priority. Try not to schedule any meetings or appointments on this day so you don’t get distracted from the task at hand, which is improving your marketing strategies and tactics.
Once you have a particular day for marketing, write an agenda. This agenda can either be generic, to be used each week or specific. It should include what tasks need to be completed from the week before, what topics you want to address as well as ideas for the future. If you include your team in these meetings, make enough copies for everyone and encourage suggestions and questions along the way.
If you include your team on marketing functions, keep an eye out for someone who seems particularly skilled or interested in the topic. Perhaps you have a staff member in college for marketing, or even someone with past experience. It is always an option to make this person in charge of marketing for the company. Having one person strictly focus on brand awareness and marketing campaigns is a great way to make marketing a priority, especially if you’re finding you don’t have as much time for it as you hoped.
Getting started is the hardest part. However, once you have time set aside for marketing, it just becomes another function of your small business. Having a specific day for marketing meetings keeps everyone informed and the agenda helps team members brain storm and stay on task. Appointing one person in charge of marketing is a way to go one step farther in your commitment to better marketing for your business.