The Dos and Don’ts of Logo Placement

Placing a logo on a t-shirt, sweatshirt, or other piece of apparel is a great way to promote a company, an idea, or just a really cool logo design.

But if you’re going to commit to placing logos on apparel, there are some dos and don’ts you should keep in mind. Below are a few that we have encountered with our customers. The Dos and Don’ts of Logo Placement

Do: Place logos where you want people to see them.

This tip might sound a little bit obvious, but hear us out: there is a reason why so many companies choose to place logos on apparel right on the chest. It’s the part of a t-shirt or sweatshirt where people look first. There is also a reason why so many companies choose to place logos on apparel across the top back of a shirt. It’s another place where people naturally look to see what a shirt says. Don’t out-think yourself by placing your logo somewhere it might seem out of place.

Don’t: Print logos over zippers, pockets, or seams.

It’s not impossible to print a logo over top of a zipper, pocket, or seam, but it’s very risky doing it. During the printing process, the logo might not print properly and it can cause a break in the middle of it. This will make your apparel look unprofessional and could ruin the entire look of your logo.

Do: Steer clear of using fabrics that won’t make logos look their best.

When printing logos on apparel, 100 percent cotton works best. But with the right printing techniques, logos look sharp on 50/50 blends, 100 percent polyester, and triblends, too. As for the garment type, ribbed garments make it very difficult to place and print logos. The same goes for canvas materials, burnout tees, pique polos, and more. You want to print logos on a material that will highlight it, not distract from it, so always use caution or speak to a trained screen-printer about your options.

Don’t: Print logos too large, especially on smaller shirts.

You don’t want your logo to be too “in your face” when you put it on a piece of apparel. It will look obnoxious to the average person looking at it. At the same time, jumbo logo prints don’t always work well on certain types of shirts. Tank tops, V-necks, girls’ t-shirts, and other garments will look off when you have large logos on them. It’s best to keep your logos on the smaller side for these reasons.

Art Related Technologies prints on the above mentioned t-shirt materials in several ink colors and can point you in the direction of several screen printing or embroidery options for your brand or business:

The Dos and Don’ts of Logo Placement

Leave a reply