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The right logo and promotional materials can set your company apart from the competition and significantly increase sales. How? First of all an identifiable logo and unique promotional giveaways can increase brand recognition. Strong brand recognition means your company is front of mind when the customer thinks about creating products or a specific industry.
Promotional materials like Frisbees, stress balls or even pens should always have your logo on them. That way they can be used as an alternative to a business cards as well as an inexpensive way to execute mass outreach to potential customers. Business cards get thrown away or lost in bags and pockets. Pens stay on desks for months. Pens are also cheaper than a direct mail advertisement.
Just as your logo is part of your marketing, promotional materials can also be used as a marketing tactic. For example, t-shirts with your logo on them can be used as prizes during an event or as the reward for upgrading or buying a new product. It’s no secret that people love free t-shirts, and they are reasonably priced to buy and have printed with your logo.
Potential customers might also like a bag or notebook. Men and women can use both of these promotional products, and they will likely hang out to them for at least a few weeks. It’s important to choose a promotional product that is functional, fun and works with your industry, company and logo. For example, black t-shirt could really make a bight green and yellow logo standout, whereas a gray logo won’t be easily seen on a black backpack.