There are a few elements to keep in mind when selecting an item to purchase, have your logo on and distribute to potential customers. This first thing to remember is a promotional item should be memorable, useful and cost-effective.
When you are considering which items are best for promo tools, look for something unique that also ties into what your company does. For example, a technology company could consider portable phone chargers or thumb drives whereas a travel company could see success with sunglasses or a small travel emergency kit.
Also, anyone can use a back-up pair of sunglasses or t-shirt, making them perfect vehicles for brand recognition. Serving as a perfect, moving billboard, clothing, hats and sunglasses won’t roll around useless under a desk or car seat like lesser options, such as branded Chap Stick or pens.
Moreover, being whichever promotional item you choose to brand must be cost effective to your marketing budget, t-shirts are a perfect option. And given the subsequent increased brand awareness from distributing your logo on t-shirts, it should drive up your ROI.
When picking a promotional item for your company, take time to explore all the options available. Between catalog and online services, there is sure to be an item that resonates with your organization as well as fits within your budget. The larger, more useful and more portable your promotional item is, the greater brand recognition you’ll achieve for better ROI. And there are few better vehicles for this than t-shirts.