The rapid-fire rate at which information is disseminated throughout social media sites is astounding, and it’s more likely than not that your Facebook ad was forgotten about the second it was clicked on. Social networking, while an important tool for marketers, is a fleeting pastime for most. That’s where swag comes in. Here are some fast facts:
- 50 percent of consumers keep promotional products anywhere from 1-4 years
- 83 percent of consumers like promotional products with advertising messages
- 53 percent of consumers use a promotional product at least once a week
In order for these numbers to mean anything to you, you’re going to have to get creative and choose your freebees wisely. Items that are both useful and interesting stick. By incorporating your brand into your consumers’ everyday lives, you achieve longevity in a world meant for ephemeral.
In a previous blog post, we mentioned some tips on how to pick the best promotional items that will showcase your brand. We mentioned that your company should try to steer clear of items that become easily lost, like pens and Chap Stick. Instead, we suggested portable chargers and thumb drives, everyday items that are professional and can be used on the go. We’ve added a few swag items to that list:
These are excellent office gifts, or for those anxious workers who need to relieve themselves of a little stress throughout the day. Also, people who are trying to quit smoking may find a fidget cube or fidget spinner beneficial as it gives them something to do with their hands.
Earbuds make great promotional items because they can be taken just about anywhere. They are compact, and especially handy when included with a carrying pouch or container. Folding headphones make for memorable gifts as well.
Sport armbands that hold your smartphone in place while you’re working out are super functional, and are guaranteed to be used by your customers.
Art Related Technologies can print your brand on just about any item your heart desires. Make your brand memorable; shop for your perfect promotional items today!