What’s in a Color…? Well, a Lot

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Marketing and advertising tactics don’t just include the text you read or script you hear in a commercial. A big part of marketing is choosing colors for your product, campaign and company brand. Why is color so important? Research shows that each color sparks a different emotion and reaction. For example, having the right color t-shirt with your logo on it can make the difference between a successful awareness campaign and a failed attempt.

 

Black is the color of sophistication, when used for packaging; it denotes that a product is high-end. When used for the base of a t-shirt, it will make any colored logo really standout. If your company has a light colored logo like green, blue, or pink, a black t-shirt is the perfect foundation to spread your logo, brand and message.

 

In complete contrast to black, white can also work as a branding color for companies. Best example out there – Apple. White is clean, sleek and modern. A dark colored logo on a white t-shirt can really draw attention. White also gives off the sense of honesty and transparency, which can be crucial for expensive or financial brands where trust by consumers is key.

 

If your business focus is based on an eco-friendly product or service, you should consider using the color green somewhere in your promotions. While this might seem cliché, its also expected and understood by consumers. Green, organic, go-for-the-earth initiatives are in. Utilize green to get your company noticed and recognized for its earth-friendly efforts.

 

Yellow invokes energy and stands out. It’s a bright and powerful color to use, but done correctly yellow can make a mundane marketing campaign, unique and exciting. Blue is a classic colors that portrays calmness and trust. Orange, seen with Home Depot and Payless, denotes affordability.

 

Color is an important factor in the product production and marketing worlds. Knowing which colors will cause what reactions is a way to get the attention of the audience you want. The best marketing campaign can easily be undermined by the use of dull, boring or awkward coloring.